Services — Brand growth / 01
The compass of the brand.
We frame positioning, audiences, brand architecture and the story spine together. A 6–8-week research and synthesis sprint.
01
Concrete outputs.
What we deliver
— 01
Positioning doc
Market map, competitor benchmark, differentiating value proposition.
— 02
Audience map
Persona profiles, behavior patterns, motivation trees.
— 03
Brand architecture
Brand hierarchy, sub-brand strategy, product–brand relationships.
— 04
Story spine
Opening statement, brand promise, three pillars, tone-of-voice guide.
— 05
Roadmap
12-month communication calendar, campaign frames, KPI set.
02
How it goes.
Process
— 01
Discovery
Half-day workshop with brand owner + stakeholders.
— 02
Field research
User interviews, market depth, competitor analysis (2–3 weeks).
— 03
Synthesis
Findings shaped into a strategic spine (1–2 weeks).
— 04
Presentation & revision
Strategy doc delivery + one round of revisions.
Adjacent services.
Goes well with