From integrated marketing communication to sourcing operations — practical notes, observations and methods from our studio.
Like counts are the easiest number to put in a campaign report — and the most misleading. The real value of a campaign is measured at recall, preference and sales.
Continue reading →Traditional media gives a brand volume; social media turns that volume into a conversation. Complements — not substitutes.
Continue reading →Brand voice isn't just words; it's rhythm, where humor stops, where it stays silent, where it doesn't soften. If it holds for a year, there is a voice.
Continue reading →Running ads, social, PR and sales in separate silos exhausts a brand. Integrated marketing communication is the discipline that makes every touch feel like it came from the same person.
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